Product Launch PR That Generates Real Coverage
A great product launch without PR is a tree falling in an empty forest. Press coverage generates awareness, builds credibility, and drives a wave of signups that compounds through word of mouth. But journalists ignore 95% of pitches. We craft launch narratives that editors actually want to cover and build the media relationships that get your story placed in publications your buyers read.
Book a strategy callWhat's Included
What's included
Launch narrative development — crafting the story angle that makes your product newsworthy
Media list building targeting journalists and publications your ICP actually reads
Press kit creation — press release, founder quotes, product screenshots, and data points
Journalist outreach and relationship management with personalised pitches
Embargo strategy to coordinate simultaneous coverage across multiple outlets
Founder media training for interviews, podcasts, and live appearances
Post-launch coverage amplification through social, email, and content channels
Process
How we work
Story Development
We work with your team to find the story angle that resonates — not just what the product does, but why it matters now and who it changes things for.
Media Preparation
We build targeted media lists, create the press kit, prepare talking points, and conduct founder media training to ensure confident, quotable interviews.
Outreach & Placement
We execute personalised journalist outreach, manage embargo timelines, and coordinate coverage to maximise launch-day impact across your target publications.
Amplification & Follow-Up
We amplify coverage across your channels, pitch follow-up stories, and leverage the initial wave into ongoing media relationships for future announcements.
FAQ
Frequently asked questions
Generate press for your product launch
Press coverage accelerates everything — signups, partnerships, hiring, and fundraising. Let's make your launch impossible to ignore.
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