Essential B2B SaaS marketing and go-to-market terms with definitions, formulas, and practical examples.
Customer Acquisition Cost (CAC) is the total cost a business incurs to acquire a...
Customer Lifetime Value (CLV) is the total revenue a business can expect from a ...
Monthly Recurring Revenue (MRR) is the predictable, normalized revenue a SaaS bu...
Churn rate measures the percentage of customers or revenue lost during a specifi...
Net Revenue Retention (NRR) measures the percentage of recurring revenue retaine...
Product-Market Fit (PMF) is the stage at which a product satisfies a strong mark...
An Ideal Customer Profile (ICP) is a detailed description of the type of company...
Total Addressable Market (TAM) represents the total revenue opportunity availabl...
Conversion rate is the percentage of visitors or users who complete a desired ac...
A Marketing Qualified Lead (MQL) is a prospect who has demonstrated enough inter...
Domain Authority (DA) is a search engine ranking score developed by Moz that pre...
Topical authority is the perceived expertise and trustworthiness a website has o...
A growth loop is a self-reinforcing system where the output of one cycle becomes...
Product-Led Growth (PLG) is a business strategy where the product itself serves ...
Demand generation is the strategic marketing discipline focused on creating awar...